Consumer Lighting

GE NIGHTHAWK™ Bulbs Give Greater Night Driving Confidence

Successful automotive lighting product line adds two new product families

Cleveland, Ohio - Death rates are three times greater at night than during the day, according to the National Safety Council. For enhanced driving confidence, ultra-bright NIGHTHAWK™ automotive headlamps offer greater night driving confidence.

This fall, GE is also offering up two more options -NIGHTHAWK™ Sport for a brighter, whiter light than GE's standard headlamps and NIGHTHAWK™ Miniatures, which put light where people need it - outside and inside of the car.

"Some drivers want more light than others to see the same distance," said Jim Gerson, North America Aftermarket Channel Manager. "Automotive do-it-yourselfers want to upgrade to the latest lighting technology, while baby boomers and the parents of young teenage drivers want the brightest GE bulbs available. NIGHTHAWK delivers for everyone and puts more of its light on the road where drivers need it most."

NIGHTHAWK™ Automotive Lamps

Ultra-bright NIGHTHAWK™ GE sealed beam headlamps offer consumers, on average, up to 39 percent greater brightness when compared to GE's standard original-equipment halogen bulbs. NIGHTHAWK capsules offer, on average, 33 percent additional brightness; and NIGHTHAWK fog lights offer an average 17 percent additional brightness.

With the range of the new NIGHTHAWK product line, 95 percent of cars and light trucks on the road can upgrade to this technology.

GE NIGHTHAWK™ Sport

For an even trendier audience, GE NIGHTHAWK™ Sport headlamps feature an advanced blue coating, producing high-performance, blue-white light, which is whiter than GE's regular headlights.

Consumers who are looking for a whiter light will enjoy the benefits of improved color and more light on the road. NIGHTHAWK Sport headlamps are available in 10 technical lamp types to fit most vehicles.

GE NIGHTHAWK™ Miniatures

Consumers want more light both in and out of their vehicles. GE NIGHTHAWK™ interior and exterior convenience lamps produce up to 20% brighter light than GE standard lamps, putting maximum light where consumers need it. Brighter automotive lighting can make a big difference when consumers are strapping in the kids, reading a map, or searching their glove box.

As consumers spend more time in their vehicles for business or pleasure, brighter lights make a difference:

Navigating at night with brighter dome or map lighting

Finding all the essentials in the glove compartment

Locating items in the trunk or cargo compartment

Brighter directional and sidemarker lights that put the car in view

Stepping up to the truck or SUV door is easier with improved lighting

Letting oncoming traffic know the car is there with brighter parking lights

Reading license plates at night

Watching speed with brighter instrument lighting

Locating all the essentials inside the car with brighter interior lighting

Improved vehicle messaging with brighter exterior directional lighting

GE Consumer & Industrial spans the globe as an industry leader in major appliance, lighting and integrated industrial equipment, systems and services. Providing solutions for commercial, industrial and residential use in more than 100 countries, GE Consumer & Industrial uses innovative technologies and "ecomagination," a GE initiative to aggressively bring to market new technologies that help customers and consumers meet pressing environmental challenges, to deliver comfort, convenience and electrical protection and control. General Electric (NYSE: GE) brings imagination to work, selling products under the Monogram®, Profile™ GE®, Hotpoint®, SmartWater™ Reveal®, Edison™ and Energy Smart™ consumer brands, and Entellisys™ industrial brand. For more information, consumers may visit www.ge.com.

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