New Products

Exclusive GE Smart Catalog™ Functionality and New Personalized Customer Experience at GEElectical.com

PLAINVILLE, CT — OEMs, contractors, facility operators, consulting engineers and distributors may feel pampered when visiting www.GEElectrical.com., the freshly re–designed Web site of GE Consumer & Industrial's Electrical Distribution business. It offers individualized community areas, improved search mechanisms, expanded new product content and GE Smart Catalog™, an exclusive, electrical industry–first functionality, downloadable at www.GEElectrical.com., that automatically updates GE's electronic catalogs on a customer's computer.

The site's five communities–OEM, Contractors, Facility Operators, Distributors and Consulting Engineers–feature customized content. The OEM community, for example, highlights Market Solutions and a Configuration Tool, whereas the Contractor community section features links to a Publication Library and Parts.

"Our customers need to find accurate information–specific to their needs–as fast as possible," says Norm Sowards, general manager of commercial and industrial marketing, GE Consumer & Industrial. "Initial feedback from customers is that GE Smart Catalogs™ functionality provides an amazing improvement over static cataloging."

Besides a highly customized user experience and GE Smart Catalogs™ the re–designed site features:

• A Specifier's Guide, an excellent source of product and application information requirements for customers that are developing designs and specifications;
• Design Resources, which provides access to information required by electrical engineers when designing or specifying electrical distribution and lighting equipment from GE;
• Useful Tools to calculate information on energy savings, cost savings, harmonic distortion, load current and more;
• Improved Search Functionality that allows customers to search products by catalog number or obtain information with keywords; and,
• 24/7 Access to a self–serve Internet site that allows customers to place orders, follow orders and track payables.

GE Consumer & Industrial spans the globe as an industry leader in major appliance, lighting and integrated industrial equipment, systems and services. Providing solutions for commercial, industrial and residential use in more than 100 countries, GE Consumer & Industrial uses innovative technologies and "ecomagination," a GE initiative to aggressively bring to market new technologies that help customers and consumers meet pressing environmental challenges, to deliver comfort, convenience and electrical protection and control. General Electric (NYSE: GE) brings imagination to work, selling products under the Monogram®, Profile™ GE®, Hotpoint®, SmartWater™ Reveal®, Edison™ and Energy Smart™ consumer brands, and Entellisys™ industrial brand. For more information, consumers may visit www.ge.com.

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