GE Wins Reader's Digest Superbrand for Asia Two Years in a Row
Hong Kong - (April 23, 2001) GE Appliances Asia has been awarded six Reader's Digest Superbrand Awards for 2001, according to Asian subscribers of the popular magazine.
This is the second straight year in a row that GE was awarded the Superbrand designation by Reader's Digest subscribers. Reader's Digest chose GE to win the Superbrand awards in refrigeration and washing machines for Asia overall, including Philippines, Singapore and Thailand. Last year, subscribers chose GE for two Superbrand Awards.
"This prestigious honour recognizes the consistent, outstanding quality and brand awareness of GE's refrigeration and washer lines in the eyes of our important Asian consumers," said Simon Wong, President of GE Appliances Asia. "GE Appliances Asia will continue to pursue relentlessly, innovations and new products that will provide our customers with convenience?time-saving and a life-style that Asian consumers desire."
GE Appliances (GEA) is one of the twenty business components of General Electric Company (NYSE:GE). GEA is one of the largest manufacturers of major household appliances in the world, producing well-known brand names such Monogram?, Profile?, GE?, Hotpoint?, and SmartWater? brands. GE products include refrigerators, freezers, speedcook ovens, electric and gas ranges and cooktops, microwave ovens, washers and dryers, dishwashers, disposals and compactors, room air conditioners and water purification systems. GE Appliances Asia, headquartered in Hong Kong, serves more than 20 cities and countries of Asia / Pacific region including China, Hong Kong SAR, Malaysia, Philippines, Singapore, Thailand and Taiwan.
Other exciting features include:
- Choice of automatic or manual washing programs
- Electronic control and display
- Stainless steel washing drum
- Informative LCD display
- Quiet motor and better suspension system
- Delay start programming
This new series of Fuzzy Logic washers consists of 4 models, ranging from spinning speed of 500 rpm up to 1200 rpm.
GE Consumer & Industrial spans the globe as an industry leader in major appliance, lighting and integrated industrial equipment, systems and services. Providing solutions for commercial, industrial and residential use in more than 100 countries, GE Consumer & Industrial uses innovative technologies and "ecomagination," a GE initiative to aggressively bring to market new technologies that help customers and consumers meet pressing environmental challenges, to deliver comfort, convenience and electrical protection and control. General Electric (NYSE: GE) brings imagination to work, selling products under the Monogram®, Profile™ GE®, Hotpoint®, SmartWater™ Reveal®, Edison™ and Energy Smart™ consumer brands, and Entellisys™ industrial brand. For more information, consumers may visit www.ge.com.
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