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GE Introduces Next-Generation Custom Design Concepts for Refrigerators New collection brings personalized artwork to the kitchen. PARIS - GE Appliances has once again demonstrated its leadership and innovation in refrigerator design. Today at Confortec, the company introduced to the European market a new range of styles for its GE Profile™ line which allows consumers more freedom than ever before in design choices for their refrigerators. Innovative designs, personalized style For the first time, GE customers can choose to decorate their refrigerator doors with any of twelve photographic images, available by special order, including views of the Eiffel Tower, Montmartre, and outer space. They can also provide their own photography or artwork, which can be enlarged and fitted to the doors by GE's design staff. In addition to the use of photography, GE unveiled a number of other new design concepts for its refrigerators at Confortec. Among them were doors covered with erasable blackboards and whiteboards, which allow consumers to transform their refrigerator doors into huge memo pads or family art galleries. GE also displayed several new metallic finishes, including brushed and stainless steel, and patterned aluminium. Quality and innovation both inside and outside Exterior design is only the beginning of the GE designer refrigeration story. GE's side-by-side refrigerators, the reference in their category, are designed as well inside as they are outside, to save energy and preserve food better and for longer periods of time than ever before. Most of the Profile™ side-by-side models have an adaptive electronic defrost system that optimizes the time and duration of ice removal in order to maintain ideal storage temperatures while minimizing energy usage. Fruits and vegetables stay crisp longer and meat and dairy products remain fresher, while ice never builds up on the inside surfaces. Every detail of the refrigerators' interior layouts is designed for convenience. The spillproof shelves prevent overflow and ease cleaning in case of accidents. A retractable shelf makes space for tall bottles, and the door even includes a refrigerated bar compartment for instant access to the most frequently used items. The GE ShelfSaver™ is the ultimate convenience for storing beverage cans. GE Consumer & Industrial spans the globe as an industry leader in major appliance, lighting and integrated industrial equipment, systems and services. Providing solutions for commercial, industrial and residential use in more than 100 countries, GE Consumer & Industrial uses innovative technologies and "ecomagination," a GE initiative to aggressively bring to market new technologies that help customers and consumers meet pressing environmental challenges, to deliver comfort, convenience and electrical protection and control. General Electric (NYSE: GE) brings imagination to work, selling products under the Monogram®, Profile™ GE®, Hotpoint®, SmartWater™ Reveal®, Edison™ and Energy Smart™ consumer brands, and Entellisys™ industrial brand. For more information, consumers may visit www.ge.com.
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