|
GE announces European Launch of high-end appliances Brussels, Belgium - For many years the GE brand has meant high quality and outstanding performance to consumers throughout the world. Now, GE is proud to announce the launch of it's ultimate luxury brand of appliances - GE Monogram? in Europe and the Middle East, starting with Monogram refrigeration products. "This is an exciting milestone for GE Consumer Products and our high-end line," said Peter van den Broek, European Managing Director, GE Consumer Products - Appliances. "We understand Europeans expect sleek design, high performance and great innovation when they choose appliances for their discriminating tastes, and GE Monogram is a perfect fit." The first Monogram products to be introduced into the European market will be refrigeration products, including the sleek side-by-side refrigerator, the wine reserve - a perfect choice to showcase a wine connoisseur's collection - and the convenient beverage center. Products introduced by GE in Europe are designed with 220/240 volts, 50 Hz. Whether building a new home and dream kitchen or considering an update for a current kitchen, GE offers the breadth and depth of design choices that let consumers go beyond customization to personalization of their kitchens and appliances. Perfect for any style: Contemporary, traditional, modern, or eclectic, GE appliances will fit beautifully in any décor. GE Consumer & Industrial spans the globe as an industry leader in major appliance, lighting and integrated industrial equipment, systems and services. Providing solutions for commercial, industrial and residential use in more than 100 countries, GE Consumer & Industrial uses innovative technologies and "ecomagination," a GE initiative to aggressively bring to market new technologies that help customers and consumers meet pressing environmental challenges, to deliver comfort, convenience and electrical protection and control. General Electric (NYSE: GE) brings imagination to work, selling products under the Monogram®, Profile™ GE®, Hotpoint®, SmartWater™ Reveal®, Edison™ and Energy Smart™ consumer brands, and Entellisys™ industrial brand. For more information, consumers may visit www.ge.com.
# # # For further information contact:
Contact GE: Contact Us |
|