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GE Appliances Asia Introduces Cold Steel Series Refrigerator

Hong Kong - April 23rd, 2001 - To meet Asia's growing demand on premium and stylish appliances with the sophisticated stainless steel finish, GE Appliances Asia is introducing new models of 2 and 3 doors Stainless Refrigerator - the Cold Steel Series.

Consumers who like the infinite design possibilities, elegant refinement and sophisticated look of stainless can now choose from a variety of models that satisfy the upscale look without the high-end price. The smooth, pristine curves of the Cold Steel Series reveals the essence of its minimalism.

"GE Appliances will be offering more innovative, premium and quality refrigerator we are known for in 6 different unique stainless steel models which give us one of the finest selection across Asia Pacific markets among the competitions," said Mohamed D. Butt, General Manager for Marketing at GE Appliances Asia.

GE Appliances's Cold Steel Series includes five 2-door top mount and one 3-door refrigerators. In the near future, more exciting features will be added in the extensive lineup.

GE Appliances's Cold Steel Series now available at Hong Kong, Philippines, Singapore, Taiwan, Thailand and also cover the Pacific region of Australia, New Zealand and Tahiti.

GE's refrigerator was proudly named Reader's Digest Superbrand 2000 and 2001 among 40 refrigerator's brand in Overall Asia category and in the countries of Philippines, Singapore and Thailand. For more information about GE Appliances Asia and the Superbrand 2000 / 2001 Award please visit www.rdasiasuperbrands.com

GE Consumer & Industrial spans the globe as an industry leader in major appliance, lighting and integrated industrial equipment, systems and services. Providing solutions for commercial, industrial and residential use in more than 100 countries, GE Consumer & Industrial uses innovative technologies and "ecomagination," a GE initiative to aggressively bring to market new technologies that help customers and consumers meet pressing environmental challenges, to deliver comfort, convenience and electrical protection and control. General Electric (NYSE: GE) brings imagination to work, selling products under the Monogram®, Profile™ GE®, Hotpoint®, SmartWater™ Reveal®, Edison™ and Energy Smart™ consumer brands, and Entellisys™ industrial brand. For more information, consumers may visit www.ge.com.

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