New GE Monogram® Design Center Makes Its Debut in New York's A&D Building
New York, NY — In a city that boasts the best of everything, New York's Architects & Designers Building has emerged as an epicenter for luxury home design. Making its debut on the tenth floor of the Midtown East building is the GE Monogram® Design Center, a 4,000-square-foot appliance showroom open to kitchen designers, architects, contract remodelers and the general public.
Throughout the center, a host of Manhattan-inspired details create a sense of movement and provide a dynamic environment for the complete line of Monogram appliances. The city motif, which is more artful than literal, tells visitors that they have not only arrived, but they have also been transported into the realm of the extraordinary.
"The concept is to create an environment that's familiar and surprisingly original at the same time," says Paula Cecere, manager of the center. "We wanted to showcase Monogram appliances against a backdrop that beckons visitors to explore."
At the entrance of the center, a terrazzo floor with a distinct street-grid pattern subtly leads visitors from the reception area to a series of kitchens and appliance vignettes. Along the way, visitors are greeted with building-like towers that use stylized cityscape reflections to highlight Monogram wall ovens. Elsewhere in the center, subway-station wall tiles enticingly frame an array of Monogram refrigerators in custom, integrated and professional styles.
Other appliances that fit into the overall scheme are state-of-the-art wine storage systems, powerful professional appliances with coordinating ventilation hoods, fully integrated dishwashers and under-counter refrigeration modules. New product innovations, such as induction cooktops, also occupy a prominent place in the center, bringing to light the exceptional design and performance possibilities of Monogram appliances.
The GE Monogram Design Center – New York will feature a variety of cooking demonstrations, product launches, informational seminars and industry-related events.
For information on the entire GE Monogram Collection, please visit www.monogram.com.
GE Consumer & Industrial spans the globe as an industry leader in major appliances, lighting and integrated industrial equipment, systems and services. Providing solutions for commercial, industrial and residential use in more than 100 countries, GE Consumer & Industrial uses innovative technologies and ecomaginationSM, a GE initiative to aggressively bring to market new technologies that help customers and consumers meet pressing environmental challenges, to deliver comfort, convenience and electrical protection and control. General Electric (NYSE: GE), imagination at work, sells products under the Monogram®, Profile™, GE®, Hotpoint®, SmartWater™, Reveal® and Energy Smart® consumer brands, and Entellisys®, Tetra®, Vio™ and Immersion® commercial brands. For more information, consumers may visit www.ge.com.
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